The late-night Image2 slot uses the bolder lane with a deep checkpoint.
The words stay brief because this is a photo-set test. The useful signal is whether the first image earns the click, and whether the numbered payoff keeps men moving through the page.
Number 12 should make men feel the back half is stronger than the first pass.
The set is built for a slow look. Some photos work right away. Others are better the second time through.
