The bolder hook still has stable reach, so this moves the checkpoint earlier.
The words stay brief because this is a photo-set test. The useful signal is whether the first image earns the click, and whether the numbered payoff keeps men moving through the page.
Number 8 should feel like the first clear shift before the stronger back half.
The set is built for a slow look. Some photos work right away. Others are better the second time through.
