This is a softer double-number variant after the stronger 'damage' wording.
The page keeps the writing short because the signal is in the photos. The numbered promise gives men a reason to start, and the later images give them a reason to go back.
Photo #10 should catch the eye, while #12 should hold it.
The set is built for a slow look. Some photos work right away. Others are better the second time through.
